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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESAUG 2025
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,764 | 8,337 | 11,101 |
| Alfa Romeo | 116 | 518 | 634 |
| Aston Martin | 94 | 57 | 151 |
| Audi | 3,708 | 14,086 | 17,794 |
| Bentley | 211 | 74 | 285 |
| BMW | 12,089 | 21,972 | 34,061 |
| BrightDrop | | 932 | 932 |
| Buick | | 15,094 | 15,094 |
| Cadillac | 1,976 | 14,128 | 16,104 |
| Chevrolet | 1,982 | 160,741 | 162,723 |
| Chrysler | 24 | 8,573 | 8,597 |
| Dodge | 1,068 | 7,944 | 9,012 |
| Ferrari | 191 | 35 | 226 |
| Fiat | 99 | 9 | 108 |
| Ford | 3,235 | 177,699 | 180,934 |
| Genesis | 1,661 | 6,264 | 7,925 |
| GMC | | 57,226 | 57,226 |
| Honda | 37,291 | 84,342 | 121,633 |
| Hyundai | 21,122 | 67,401 | 88,523 |
| Ineos | | 592 | 592 |
| Infiniti | 11 | 4,380 | 4,391 |
| Jaguar | 69 | 401 | 470 |
| Jeep | | 53,306 | 53,306 |
| Kia | 18,938 | 64,069 | 83,007 |
| Lamborghini | 109 | 146 | 255 |
| Land Rover | | 8,462 | 8,462 |
| Lexus | 5,999 | 27,369 | 33,368 |
| Lincoln | | 8,379 | 8,379 |
| Lotus | 215 | | 215 |
| Lucid | 923 | 70 | 993 |
| Maserati | 77 | 103 | 180 |
| Mazda | 3,149 | 34,991 | 38,140 |
| McLaren | 110 | | 110 |
| Mercedes-Benz | 8,575 | 24,925 | 33,500 |
| MINI | 1,527 | 1,141 | 2,668 |
| Mitsubishi | 1,040 | 5,928 | 6,968 |
| Nissan | 24,191 | 52,325 | 76,516 |
| Polestar | 40 | 530 | 570 |
| Porsche | 2,992 | 4,624 | 7,616 |
| Ram | | 35,445 | 35,445 |
| Rivian | | 4,825 | 4,825 |
| Rolls Royce | 57 | 90 | 147 |
| Subaru | 21,330 | 39,890 | 61,220 |
| Tesla | 19,425 | 36,075 | 55,500 |
| Toyota | 57,718 | 134,281 | 191,999 |
| VinFast | | 158 | 158 |
| Volkswagen | 4,944 | 24,982 | 29,926 |
| Volvo | 95 | 9,723 | 9,818 |
| ***Total*** | 259,165 | 1,222,642 | 1,481,807 |
Updated: 9/8/2025 11:58 AM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
August 2025 U.S. Market New Vehicles Sales, CPO Sales, SAAR, Inventory and Incentives Spending results have been finalized.
- Lease price points are now available for Lexus (Eastern Region), Mitsubishi, Rivian, Toyota (Los Angeles Region), and VinFast. 9/10/2025
- Incentives are now available for Ford, Lucid, Nissan, Polestar, and Rivian. 9/10/2025
- Lease price points are now available for Acura, Alfa Romeo, Audi, Buick, Chevrolet, Genesis (Eastern Region), GMC, Kia, Lincoln, Lucid, and Subaru. 9/9/2025
- Incentives are now available for Chevrolet, Dodge, Fiat, Jeep, Mazda, Mercedes-Benz, Mini, Mitsubishi, Porsche, Ram, and Volkswagen. 9/9/2025
- Lease rates and residual values are now available for Acura, Cadillac, Fiat, Infiniti, Land Rover, Maserati, and Volvo. 9/8/2025
- Lease price points are now available for Cadillac, Ineos, Jeep, Maserati, Nissan, Polestar, Porsche, and Ram. 9/8/2025
- Incentives are now available for Alfa Romeo, Buick, Cadillac, Chrysler, GMC, Honda, Infiniti, and Lincoln. 9/8/2025
- Lease rates and residual values are now available for Porsche and Volkswagen. 9/5/2025
- Lease price points are now available for Chrysler, Dodge, Fiat, Infiniti, Jaguar, Land Rover, and Mini. 9/5/2025
- Incentives are now available for BMW, Ineos, Kia, Lexus (Central and Eastern Regions), Maserati, Subaru, and Volvo. 9/5/2025
- Lease rates and residual values are now available for Alfa Romeo and Jaguar. 9/4/2025
- Lease price points are now available for BMW and Mercedes-Benz. 9/4/2025
- Incentives are now available for Acura, Audi, Bentley, Genesis, Hyundai, Jaguar, and Land Rover. 9/4/2025
INCENTIVE HIGHLIGHTS
 2026 / 2025 XC60, XC90: Enhanced special retail financing rates to 3.49% (from 4.99%). 2026 / 2025.5 / 2025 XC60, XC90: Raised 'Summer Safely Bonus' in mid-August to $3,000 (from $1,000). 2025 XC90: Raised lease cash to $2,000 (from $1,500), lowering its advertised payment by $20/month, to $779/month for 36 months with $5,399 due at signing in its Southern region. 2026 XC60, XC90: Added $500 lease cash on XC60 T8 and $1,250 on all XC90 trims in its Southern region. 2026 / 2025 ALL MODELS: Extended most other programs through 9/30/2025. Effective 9/3/2025 on all Volvo vehicles. 2025 JETTA, TAOS: Added $500 customer cash. 2025 ATLAS: Enhanced special retail financing rates to 1.9% for up to 60 months and 2.9% for 72 months (from 2.9% - 4.9%). 2025 ATLAS CROSS SPORT: Enhanced special retail financing rates to 2.99% for up to 60 months and 3.99% for 72 months (from 3.99% - 4.9%). 2025 TIGUAN: Enhanced special retail financing rates to 2.9% for up to 60 months and 3.9% for 72 months (from 3.9% - 4.9%) and doubled customer cash on S / SE / SE R-Line Black to $1,500. 2026 ATLAS: Improved special retail financing rate to 4.9% for up to 72 months (from 5.9%). 2025 ALL MODELS: Extended most other programs through 11/3/2025. Effective 9/3/2025 on all Volkswagen division vehicles. 2025 TACOMA: Enhanced special retail financing rates to 2.99% for up to 48 months, 3.99% for 60 months and 4.99% for 72 months (from 4.75% - 5.75%) and improved special lease program, lowering its advertised payment by $10/month to $269/month for 36 months with $3,999 due at signing in its New York region. 2025 CAMRY HYBRID, COROLLA, GRAND HIGHLANDER, HIGHLANDER, LAND CRUISER, PRIUS, RAV4: Improved special retail financing rates slightly, to 4.75% - 5.75% (from 4.99% - 5.99%). 2025 CROWN: Enhanced special retail financing rates to 3.99% - 4.99% (from 4.25% - 5.25%). 2025 HIGHLANDER HYBRID, RAV4 HYBRID: Improved special retail financing rates slightly to 5.75% - 6.75% (from 5.99% - 6.99%). 2025 TUNDRA: Improved special retail financing rates to 1.75% for up to 72 months (from 1.99%) and improved special lease program, lowering its advertised payment by $10/month to $489/month for 36 months with $3,999 due at signing in its New York region. 2026 TUNDRA: Enhanced special retail financing rates to 2.99% for up to 72 months (from 3.99%). 2026 CROWN: Enhanced special lease program, lowering its advertised payment by $20/month, to $439/month for 36 months with $3,999 due at signing in its New York region. 2025 SIENNA HYBRID: Introduced a new advertised lease payment of $429/month for 36 months with $3,999 due at signing in its New York region. 2025 4RUNNER: Improved special lease program, lowering its advertised payment by $10/month, to $439/month for 36 months with $3,999 due at signing in its New York region. 2026 / 2025 ALL MODELS: Extended most other programs through 9/30/2025. Effective 9/3/2025 on all Toyota division vehicles. 2026 CROSSTREK: Launched with 4.49% special retail financing for up to 36 months and 5.49% for 37-72 months. 2025 CROSSTREK: Enhanced special lease program, lowering its advertised payment by $20/month, to $265/month for 36 months with $3,264 due at signing. 2025 BRZ: Enhanced special retail financing rates to 3.9% for up to 36 months and 4.9% for 37-72 months (from 4.9% - 5.9%) and improved special lease program, lowering its advertised payment by $10/month to $389/month for 36 months with $2,988 due at signing. 2025 FORESTER: Improved special retail financing rates to 4.49% for up to 48 months and 5.49% for 49-72 months on SFE / SFG / SFK / SFM trims and 2.9% - 3.9% on all other trims (from 4.9% - 5.9% / 3.9% - 4.9%). 2025 WRX: Enhanced special retail financing rates to 3.9% for up to 36 months and 4.9% for 37-72 months (from 4.9% - 5.9%). 2025 ALL MODELS: Extended most other programs through 9/30/2025. Effective 9/3/2025 on all Subaru vehicles. 2025 POLESTAR3: Raised 'Clean Vehicle Incentive' to $18,000 (from $15,000), maintaining advertised lease payment at $399/month, and extended all other offers through 9/30/2025. Effective 9/3/2025 on all Polestar vehicles.
TRENDING NEWS
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