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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESJUL 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,378 | 9,618 | 11,996 |
| Alfa Romeo | 54 | 160 | 214 |
| Aston Martin | 87 | 71 | 158 |
| Audi | 3,389 | 9,441 | 12,830 |
| Bentley | 159 | 56 | 215 |
| BMW | 11,560 | 22,039 | 33,599 |
| BrightDrop | | | |
| Buick | | 16,031 | 16,031 |
| Cadillac | 1,761 | 8,374 | 10,135 |
| Chevrolet | 2,026 | 148,369 | 150,395 |
| Chrysler | 1 | 13,800 | 13,801 |
| Dodge | 1,305 | 6,294 | 7,599 |
| Ferrari | 195 | 83 | 278 |
| Fiat | 20 | 2 | 22 |
| Ford | 3,406 | 160,414 | 163,820 |
| Genesis | 1,477 | 5,470 | 6,947 |
| GMC | | 51,573 | 51,573 |
| Honda | 43,604 | 80,949 | 124,553 |
| Hyundai | 22,409 | 60,071 | 82,480 |
| Ineos | | 554 | 554 |
| Infiniti | | 4,916 | 4,916 |
| Jaguar | 73 | 167 | 240 |
| Jeep | | 40,179 | 40,179 |
| Kia | 18,789 | 57,068 | 75,857 |
| Lamborghini | 117 | 128 | 245 |
| Land Rover | | 7,200 | 7,200 |
| Lexus | 3,512 | 26,889 | 30,401 |
| Lincoln | | 5,100 | 5,100 |
| Lotus | 83 | | 83 |
| Lucid | 240 | 620 | 860 |
| Maserati | 23 | 73 | 96 |
| Mazda | 4,877 | 34,303 | 39,180 |
| McLaren | 98 | | 98 |
| Mercedes-Benz | 6,162 | 24,158 | 30,320 |
| MINI | 1,278 | 804 | 2,082 |
| Mitsubishi | | 7,875 | 7,875 |
| Nissan | 16,445 | 54,565 | 71,010 |
| Polestar | | 326 | 326 |
| Porsche | 2,198 | 3,792 | 5,990 |
| Ram | | 43,498 | 43,498 |
| Rivian | | 4,700 | 4,700 |
| Rolls-Royce | 62 | 98 | 160 |
| Subaru | 17,066 | 37,388 | 54,454 |
| Tesla | 12,050 | 30,385 | 42,435 |
| Toyota | 57,784 | 128,176 | 185,960 |
| VinFast | | 27 | 27 |
| Volkswagen | 6,522 | 21,412 | 27,934 |
| Volvo | | 11,700 | 11,700 |
| ***Total*** | 241,210 | 1,138,937 | 1,380,147 |
Updated: 8/5/2026 2:47 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
July 2026 New Vehicle Sales, SAAR, Inventory, CPO Sales and Incentives Spending results are now finalized.
- Incentives are now available for Buick, Cadillac, Chevrolet, GMC, Ineos, Kia, Lucid, Maserati, and Mercedes-Benz. 8/5/2026
- Lease rates and residual values are now available for Infiniti, Jaguar, Land Rover, and Porsche. 8/4/2026
- Lease payments are now available for Infiniti, Jaguar, Land Rover, and Mercedes-Benz. 8/4/2026
- Incentives are now available for Acura, Audi, BMW, Genesis, Honda, Hyundai, Infiniti, Jaguar, Land Rover, Lexus (Central and Western Region), Subaru, and Volvo. 8/4/2026
- Lease rates and residual values are now available for all brands. 7/21/2026
INCENTIVE HIGHLIGHTS
 2027 / 2026 ALL MODELS: Most programs continue as scheduled through 8/31/2026 or 9/30/2026. Effective 8/1/2026 on all Ford division vehicles.
 2026 ARMADA: Enhanced special retail financing rates to 0.9% for up to 36 months, 1.9% for 48-60 months, 2.9% for 72 months and 3.9% for 84 months (from 1.9% - 4.9%) and special lease program, lowering advertised payments by $10 - $70/month. 2027 FRONTIER, MURANO: Launched with 0.9% special retail financing for up to 36 months, 1.9% for 48-60 months, 2.9% for 72 months and 3.9% for 84 months. 2027 SENTRA: Introduced with 3.9% special retail financing for up to 36 months, 4.9% for 48-60 months, 5.9% for 72 months and 6.9% for 84 months. Effective 8/4/2026 on all Nissan division vehicles.
 2026 ALL MODELS: Most programs continue as scheduled through 8/31/2026. Effective 8/1/2026 on all Volkswagen vehicles.
 2026 E-CLASS: Improved special lease program, lowering its advertised payment by $50, to $729/month for 36 months with $6,463 due at signing for E350W. 2027 / 2026 ALL MODELS: Extended most other programs through 8/31/2026. Effective 8/1/2026 on all Mercedes-Benz vehicles.
 2027 GRAVITY: Enhanced special retail financing rates to 1.99% for up to 60 months on Touring and 3.99% for up to 60 months on Grand Touring (from 4.99%). 2027 GRAVITY: Added a $5,000 "Lucid Credit" on Touring trim and improved special lease program, lowering its advertised payment by $400 to $799/month for 36 months with $6,299 due at signing. 2026 AIR: Improved special lease program, lowering its advertised payment by $50, to $699/month for 36 months with $6,699 due at signing. 2026 ALL MODELS: Extended most other programs through 8/31/2026. Effective 8/1/2026 on all Lucid vehicles.
TRENDING NEWS
- Toyota targets 10.5 million vehicles in 2027 – report
According to a report from Nikkei Asia, the production plan has been shared with major parts suppliers... Just Auto on 08/06/2026
- Honda Doubles Profit, Lifts Guidance on Weak Yen
First-quarter revenue climbed 13.5%... Wall Street Journal on 08/05/2026
- Subaru to Add Captive in 2030
Subaru Corp., Subaru of America and Subaru Canada have jointly announced the Tokyo-based automaker will launch an as yet unnamed captive finance company to help dealers and customers secure financing... Dealer Agent News on 08/05/2026
- Volkswagen banks on next-gen Atlas, Atlas Cross Sport before hybrids arrive
The German mass-market brand is on the cusp of launching the second-generation Atlas large crossover, the nameplate’s first redesign, early in the fourth quarter. A redesign of the closely related Atlas Cross Sport will soon follow, giving dealers another fresh utility... Automotive News on 08/05/2026
- At Honda, weak Japanese yen drives record quarterly profit but also bigger EV pain in restructuring payouts to suppliers
The home country’s currency, trading near 40-year lows against the U.S. dollar, delivered a ¥90.8 billion ($561.0 million) windfall in the Japanese carmaker’s fiscal first quarter ended June 30... Automotive News on 08/05/2026
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